On the Eyemouth factory of D. R.Collin, a major exporter of sea food products worldwide, a small word proclaims a large notion. Independence for Scotland.

The Yes Campaign font is a tightly kerned version of Helvetica Neue, the letters squeezed together in symbolic, typographical solidarity. Designed as a sans serif typeface in 1957 in the Swiss town of Munchenstein, Helvetica became the popular choice for corporate logos, widely used by the US government and notably by NASA and Apple Macintosh. Familiar because of its ubiquity, its clarity makes it a good font for dyslexics.

Whether it can inspire a nation to go it alone will be seen in a little over a month from now.